Many teams, many wishes

At Embrosa we have contradicting requirements and wishes when it comes to our own customer facing websites:

• Sales/Marketing wants it to have a self-manageable website, to be able to quickly add posts, change some content, etc. without having technical/developement colleagues (DEV) involved to make code changes.
• DEV wants to have a fully flexible website, to be able to facilitate all current and future ideas like allowing to let customers log in, showing stuff that comes out of our platform (which is a totally different service).

What would not work?

Some Saas solution like Wix, Squarespace, Ghost, etc. would be great for marketing: total independence of DEV, everything under marketing's control. But this would never allow for customers to login with their customer credentials, on someone elses platform.

A fully customly made website would be annoying for al, as it requires marketing to involve DEV all the time and requires DEV to have another system to maintain. But at least, this would allow for all specific custom wishes.

So, what would be a solution here?

Let's go hybrid

In the end, we went for a hybrid solution. In Next.js we made a website, that supports all custom current and future wishes from a DEV standpoint. But, with the integration of Builder as a headless CMS with visual editor, we could give Marketing their "full control" and independence. Tey allow you to basically plug a (non-tech friendly) visual editor into any custom website.

After some setup, this works really well in practice. So basically a win-win! 👏🎉

FYI: I am not in anyway affiliated to Builder or it's builders 😜